Born and raised in Corpus Christi, Steven has been in the hair industry for more than 30 years. He started out training in Corpus Christi and has taken advanced cutting, coloring and business classes from Toni & Guy, Aveda, Bumble and bumble and Wella. Steven's career and training spans the globe, from New York to London, Prague, Russia, and Paris. Steven loves that everyday is different; that he can make people look and feel better about themselves all in a matter of minutes. Steven has certainly earned, as he likes to say, his PhD (Pretty Hair Doctor)—hair is his life!
Steven enjoys his time away from the salon, too. He likes to go for power walks and spends time working in his yard. He is very close to his family and time spent with them brings him much happiness.
Charlene is an Austinite, born and raised. She attended Vogue Cosmetology School here in Austin. Charlene has been in the hair business for 30 years and at Bella for almost half that time— 15 years!
Charlene is very focused on customer service. She loves teaching clients to love their hair and gets great joy out of seeing their reactions to how beautiful they look after she has spent time with them. Charlene has Keratin Coppola certification and has continued her professional development extensive training in Wella and Schwarzkopf color lines as well as Hot Heads hair extension. Charlene is also our resident expert on the Oribe line of care and styling products.
In addition to doing keratin conditioning treatments, color services and hair extensions, Charlene also enjoys doing men’s haircuts.
When she’s not in the salon, Charlene loves to watch sports, especially football and basketball. She loves to be outside in nature, which includes working in her yard creating a beautiful garden. Charlene is the mother of three—twin boys and a girl. She also has three grandchildren.
A fun fact about Charlene: During the Texas Film Festival a few years ago, she styled Ali MacGraw’s hair as well as Forest Whitaker’s wife’s hair.
Born in Tuscan, Arizona, Raquel moved to Texas when she was 8 and has lived in Austin most of her life. She attended Baldwin Beauty in Austin and has been styling hair for more than 13 years.
Raquel loves continuing education and has attended classes from Wella, Schwartzkopf, Redkin, Lanza Oribe, R&Co, to name a few. She has traveled to Las Vegas and Dallas for classes and shows and won first place in a nationwide contest for Oribe.
Raquel loves being able to make people feel beautiful as she works her magic with their hair. She loves doing all things hair and feels color is her strongest skill. She loves blow drying the hair and seeing her work come alive. She also loves the challenge of blowing out curly hair to make it straight and the creative freedom of doing updos.
When not in the salon, Raquel’s time is spent with her family. She and her partner Richard have two children, Heaven, 15 and Reign, 4. They love to cook, grill fish, and be outside or in the water. Raquel also considers herself a softball mom and she is obsessed with sunglasses!
In the beauty industry for 18 years, Ginnie loves to make people feel good about themselves and give them confidence.
As a military brat, Ginnie considers herself to be from Virginia Beach, VA. She’s lived in Canada and Italy as well as other areas of the US. She attended cosmetology classes as part of her high school curriculum and also studied Radio/Television/Film and Drama. She worked in Film and Theater both behind the scenes and in front of the camera, including hair and makeup.
Ginnie has taken many color, highlighting, balayage, hair cutting and product knowledge classes mainly from Redken, L’anza, Swartzkopf, Wella and Oribe. Ginnie is great with gray coverage, highlights and balayage. She also enjoys the challenge of color correction.
Ginnie's make-up training includes Urban Decay, Smashbox, Benefit, Too Faced, Bare Minerals, Stila, Peter Thomas Roth and Murad. She likes giving make up tips to the make-up challenged or those who are just looking for a change.
Ginnie loves to watch live music, run, read, cook and check out new restaurants. She and her husband have two boys and two rescued pitbulls. It’s a chaotic life, but one she wouldn’t have any other way.
Born and raised in Okie territory, Katie is now a 14 year Austin resident and Longhorn supporter every game of the year but one. Katie loves all aspects of hair and is grateful that she does not get compartmentalized into just cut or color, but if pushed to speak to her specialties, she’d reply, “Blondes are my jam!” She loves creating multi-dimensional hair. She also enjoys short “sassy” haircuts, and her own hair proves it.
Katie loves to laugh and has always felt laughter is truly the best medicine, next to fabulous hair, of course. Over the course of her career in hair and 17 years of customer service, she has learned that at the end of the day, people are just people wanting the same things, and with that in mind, she listens to her clients’ needs, and feels it is one of her strongest talents.
On her days off, you can find Katie with her fur-babies, Mookie her Pug, and Olivia her French bulldog. The other love in her life is Matt Lauer. No….not the TV guy, but her very own Matt. They have been the not so high profile Matt and Katie for 10 years now. Most weekends, they can be found curling up on the couch watching movies. Katie and her husband are excited to have added a new member to their family—baby Emerson was born in December of 2015.
Born and raised in Lafayette, Louisiana, Sam started doing hair, makeup and nails as a young girl. When she decided to make it a career, she attended the Cosmetology Training Center in Lafayette. She was licensed in 2008.
Sam loves the industry, especially educating and learning from others about healthy living for a beautiful life while keeping current trends in the mix. Sam is intent on practicing her craft in order to be a master of all things hair, skin, nails and nature. She loves doing blowouts, bobs and balayage. She is skilled in boys’ and men’s grooming, working with brunettes, and transforming and maintaining her clients’ beauty needs.
When not at the salon, Sam loves spending time with friends and family. She has two dogs, Maggie, a Wheaton terrier mix and Stella, a Border collie mix. She enjoys many outdoors activities including hiking, gardening and traveling. Sam is on a mission to learn and teach—from touching lives from behind the chair to practicing sustainable living of all things organic.
Born and raised in Midland, Texas, Keith moved to Austin in 2008. With 23 years experience, Keith loves that his work allows him to constantly challenge himself to keep up with the ever-changing trends in the beauty industry.
Keith has taken Oribe “backstage” style classes and worked backstage at the 2013 New York Fashion Week for fall collections. He specializes in blonding services—highlights, balayage, ombré. He enjoys doing bridal hair and make-up, vintage styling and men’s hair.
In his free time, Keith loves biking, yoga and hiking.
Shelby moved to Austin in 2017 after growing up and launching his career in Omaha, Nebraska. Shelby went to cosmetology school at the nationally recognized Capitol School of Hairstyling and Esthetics. He has been a licensed cosmetologist for seven years.
Shelby loves that the beauty industry is ever changing and evolving, and that he is able to help people gain self- confidence. He takes great satisfaction in making his clients feel beautiful. Shelby specializes in balayage, corrective color and men’s cutting. He has trained extensively with TIGI Professional, Keune Hair Cosmetics and is also American Crew certified.
Shelby is the oldest of four siblings and is the proud owner of a four-year-old boxer. When he is not in the salon, you can find Shelby paddle boarding on Ladybird Lake, hiking with his dog or enjoying Happy Hour at Maiko Sushi.
Shelby's work can be seen on Instagram @bleachorexic.
Ellen grew up in Sioux Fall, SD, then moved Chicago to attend the Aveda Institute and launch her career as a hair stylist. Ellen has been a stylist for 4 years and loves the constant change in the beauty industry and the opportunity to make her clients look and feel their best every day.
Ellen moved to Austin in the summer of 2017 and is the newest member of the Bella team. She specializes in natural beauty including highlights, balayage, long hair, long layers and short bobs. Ellen is Keratin Complex certified and has taken many continuing education classes in color techniques.
In her free time, Ellen loves to try new restaurants and explore Austin. And how does she feel about Austin's dining scene? Ellen says: “I was a vegetarian for 9 years, then I moved to Texas……" :)